sarah
The South Alamo Regional Alliance for the Homeless (SARAH) is the local Continuum of Care Lead Agency who works with other agencies across San Antonio and Bexar County to end homelessness. SARAH is primarily focused on moving individuals and families out of homelessness efficiently and permanently.
SARAH approached with a need for a branding overhaul. My task was to closely marry the logo with the agencies scope of work. SARAH's top priority and goal is for homelessness to be a rare, brief, and nonrecurring event. In the final logo, this message is clearly reflected without excluding any groups the organization services.
After securing the new logo, I then created a branding guideline to streamline any future design decisions and help overall brand consistency. This included a new brand color palette and set styles for photography and icons.
Below are select pages from the Branding Guidelines.
